Revamp Your Online Presence: 6 Compelling Reasons to Redesign Your Website
Introduction
Honestly, why even have a website? Your company/personal website is the only point of reference that your potential customer from the comfort of their homes. Through your website, you are able to create a strong online presence and you can spread content to your target audience easily.
If your website isn’t doing what you need it to do, then it’s time for a redesign. If you’re not getting the results you want from your website, it might be time for a redesign. If your website feels like an outdated relic of the past that’s just collecting dust on the internet… it’s probably time for a new one! Below are 6 concrete reasons that should tell you that it’s now time for a website redesign.
1. Your Site is Out of Date
Your website is out of date.
You may not have realised it, but your website is out of date. If you’ve been using the same site for more than a year or two, chances are that it’s no longer optimised for search engines and doesn’t reflect your business in the best light. With the constantly upgrading technology of today, your website might not even be optimised for the newest mobile phones and updated web browsers! In fact, many people will simply leave websites that don’t work well on mobile devices – and these days most people use their mobiles when browsing the web!
Outdated websites also tend to load way slower and this will be VERY frustrating for your users. They also tend to have outdated software and content, this could to lead to your website security being compromised easier, and down the road it will be vulnerable to serious threats such as hackers and data breaches.
A website redesign would be very necessary at this point as it is important to keep your website up to date with the latest security patches and updates. Check in with your web developers or SEO experts (us hehe) and find out how they can help you rebuild your digital presence!
2. Your competition is outpacing you
You’re not the only business in town, and it’s likely that your competitors have already redesigned their websites. It’s not just about looking good; a modern site can make it easier to do things like add new products or services, update prices, and interact with customers. With more traffic than ever before coming from mobile devices (over 50% of all internet traffic), having an outdated website will put you at a disadvantage for attracting new customers -especially if your competitors’ sites are more in vogue than yours!
A well-designed website will help you stand out from other businesses by showcasing what makes yours unique: maybe it’s better customer service or lower prices than those offered elsewhere in town; maybe it’s an exclusive product line or special offers only available through email newsletters!
3. Your visitors cannot find what they want
- You’re not getting enough traffic to your website.
- You’re not converting enough visitors into leads, sales and customers.
If you find yourself in a situation where these two things are true, then it’s time for a website redesign! If you don’t have an effective strategy for attracting visitors and converting them into leads or customers, then the value of having an online presence will be limited at best (and it could even be potentially damaging at worst).
A redesigned site can help make sure that people find their way to what they need on your site – and stay there long enough for them to take action by filling out a form or making a purchase. Here at Filos Creations, we especially make sure that we take into account how we can simplify user flow on our clients’ websites! This way users are able to easily pick out what they want to see on your website.
4. Your visitors won’t take action on your site
You have a website, but no one is visiting it.
Why? Because your site isn’t doing its job of attracting the right visitors and converting them into customers. There could be many reasons for this. Your site could be hard to navigate and use, so most people don’t stay long enough to find out what you’re offering. You could have unclear call-to-action buttons, which are not appealing to users or maybe even hard to find in the first place! All of these issues will compound in the long run, and even though the effects are not felt just yet, slowly viewership will start to drop and bounce rates could start to increase.
Your website needs an update!
5. Your website is hard to maintain
Does this sentence resonate with you every time you think about your website? It’s a pain in the neck to update, it’s not responsive and it has a poor user experience. You also don’t know if your site is secure or optimised for search engines. On top of that, you also have dead links on your website that lead to absolutely nowhere.
By investing in a redesigned website that is easier to maintain, you can save time, reduce frustration, and allocate your resources more efficiently towards business growth and achieving your objectives. Here at Filos Creations, we specialise in building custom websites using WordPress and we are proficient in a few other Content Management Systems as well. WordPress is currently used by 43% of ALL websites in the world, and it has the most visually appealing and user-friendly backend interface on the market right now! With us, you guys will never have to worry about your website being hard to maintain ever again!
6. Missing opportunities to increase your ROI
Why is ROI important?
After all, ROI is the best way to measure the success of your business. ROI can be calculated in different ways depending on what you are measuring. For example, if you spend $1 million on a new website redesign and then receive $2 million in revenue from that website over the next year, then your return on investment would be 200%. This means that every dollar invested has generated two dollars in profit!
How can I improve my ROI with regards to my website?
A good way to improve ROI is by redesigning your existing website so that it’s easier for customers find what they want quickly and easily when using search engines like Google or Bing instead of having long pages filled with text only readable by humans who know how HTML works (and even then sometimes it might still be quite difficult). You may also want to consider adding features such as live chat support so visitors don’t need anything else besides their browser window open.
So, which of the above issues are you facing?
If one or more of the above reasons resonates with you, it’s time to consider a website redesign!
A website redesign is not a one-time project. It’s an ongoing process that can take weeks and even months to complete depending on how many pages need updating and how much content needs to be added or updated. While most of our clients come in for an initial consultation and then get back to us with their ideas once they’ve had time to think about it, others prefer the option of working closely with us throughout every step of the process: brainstorming ideas together, building out our initial first draft mockups, developing those mockups into functional prototypes on a demo site. We have the utmost confidence that they will be ready for prime time consumption by visitors coming from search engines like Google or Bing!
It’s also important not just because it helps increase conversions but also because if done right – which means having someone experienced handle this task – it results in higher rankings within search engines such as Google & Bing, which in turn will lead more traffic, and eventually increase conversions even more. Sounds like a pretty virtuous cycle to me!
Conclusion
So we are finally done with the six main reasons why you NEED a website redesign!
The first three points are all related to your site being old and outdated. The last three all have something in common: they show that the design of your site isn’t working as well as it could be. Combining these 6 tips together you will be able to build a brand new powerful website that can leave its mark in the already crowded online marketplace. If you guys are looking for professional help do not hesitate to click here and fill up the form to notify us, and we will get back to you ASAP! If not do drop our developers a DM through the WhatsApp Social Chat on the bottom right side of the website
